VICHY
With Team Two Stripes United and The Icon League, Vibrancy connected game-day routines, sports culture and skincare through social storytelling.
Services
Campaign development // Communication // Content production // Event production
Case focus
A sports and skincare activation embedding Minéral 89 into authentic performance rituals.
How do we evolve Vichy beyond its reputation as a pure skincare expert and establish it as a relatable lifestyle brand? The goal was to deepen brand relevance by embedding Minéral 89 into daily routines connected to authentic moments of performance and self-care — reaching audiences through real-life rituals that resonate beyond the product itself.
Partnering with Team Two Stripes United and the Icon League, we highlighted the power of rituals in everyday performance. By showcasing players' game-day skincare routines with Minéral 89, we created a genuine connection between sports, lifestyle, and skincare — making Vichy an essential part of peak performance rituals.
We produced two dynamic social media reels featuring Team Two Stripes players sharing their game-day routines and how Minéral 89 supports their skin care before and after the match. Hosted by Rebecca, the content includes playful, interactive interviews with key figures like German rapper Eno and footballer Felix Kroos. The activation focused on authentic, engaging behind-the-scenes storytelling that connects rituals with skincare in a natural way. This approach demonstrates how we blend cultural insight with compelling content production to create meaningful brand experiences.
